Choke

Today I was a one-day employee with the popular production company...FOX Searchlight Pictures. The reason? My American Red Cross class was held today at UCLA...and was sponsored by "CHOKE" - a new movie coming out this Friday. "CHOKE" is a movie being produced by FOX Searchlight.

It was pretty neat, since...
1) I was teaching college kids and

2) The entire lecture hall that I was teaching in was COVERED in posters, free giveaways, etc. We got a ton of T-shirts and prizes that we got to distribute to everyone.

In the eyes of FOX, this was a FANTASTIC marketing plan. Why? Because...


A) THEY paid for all these college kids to go through the class for FREE.

B) If you couldn't catch the play on drift, they wanted us to really emphasize are unit on CHOKING....for the movie...called "CHOKE"....

C) Not only was the class free, but all the college students got a TON of free stuff that they can wear, hang, etc... that will advertise the movie to other friends.

D) I'm sure 99% of the people in the class will go see the movie just because it was advertised so heavily in our class....I know I will be!

So if anybody wants a "CHOKE" T-shirt, posters, keychain, doorknob, bookmark, or card...let me know...I got a ton of them.